广告平台传播易2026年发展规划

原创186****31302026-02-10 10:24

一、规划总则

(一)核心定位

立足广告投放B2B交易平台核心优势,以“生态闭环构建+技术赋能升级”为双核心,聚焦“信息透明化、交易高效化、服务专业化”,打通广告主与媒体方的全链路对接,打造“媒体整合+智能投放+合规保障+效果复盘”的一体化广告交易服务平台,打破传统广告交易痛点,巩固行业标杆地位,助力广告主把握2026年市场趋势实现价值增长,同时降低媒体方业务推广成本,践行“让买广告像买白菜一样容易”的核心理念。

(二)规划核心目标

紧扣2026年广告市场“AI驱动、渠道升级、合规常态化、出海精细化”的发展趋势,结合传播易现有业务基础,设定2026年度核心目标,兼顾短期落地与长期布局:
  • 业务增长目标:年度营收同比增长35%以上,新增媒体入驻量≥200家,新增广告主客户≥1500家,核心渠道(短视频、零售媒体、程序化广告)交易规模占比提升至70%;

  • 技术升级目标:完成AI智能匹配与创意辅助系统迭代,AI工具服务客户覆盖率≥60%,投放人力成本降低30%,广告主投放效率提升50%;

  • 生态完善目标:深化全广告产业链生态闭环,新增舆情监测、数据归因、合规审核3项核心增值服务,客户留存率≥85%,客户满意度≥90%;

  • 市场拓展目标:启动出海业务试点,拓展东南亚、中东2个核心海外区域,海外广告交易规模占比达10%,搭建本土化服务团队;

  • 合规建设目标:搭建完善的全球数据合规体系,适配欧盟DMA、国内数据安全相关政策,违规投放风险降至0,合规审核通过率100%。

二、核心业务战略(贴合2026年广告市场趋势)

围绕2026年广告市场“数字主导、AI渗透、渠道分化、合规优先”的核心趋势,结合传播易B2B平台定位,聚焦4大业务方向,实现“趋势适配+业务突围”:

(一)AI赋能全链路,打造核心技术壁垒

紧跟AI原生营销成为市场主流的趋势,借鉴行业头部服务商的技术经验,推动AI技术与平台业务深度融合,贯穿广告交易全链路,解决广告主“AI应用难、创意成本高”的痛点:
  • 迭代AI智能匹配系统:基于广告主预算、行业属性、目标人群,结合媒体渠道特性(短视频、零售媒体等),实现“广告主需求-媒体资源”的精准匹配,缩短交易周期,降低匹配成本,适配71%数字广告由算法驱动的市场趋势;

  • 搭建AI创意辅助工具:上线AIGC创意生成模块,支持短视频脚本、广告文案、素材切片的批量生成与优化,结合实时热梗知识库,生成符合不同渠道、不同区域文化语境的原生内容,替代部分人工创作,压缩素材生产周期,助力广告主突破创意瓶颈;

  • 优化AI效果监测体系:对接全渠道数据接口,实现广告投放数据实时可视化,通过AI算法分析投放效果,自动生成优化建议,绑定广告主业务指标(ROI、LTV等),助力广告主实现“投放-复盘-优化”的闭环,贴合2026年效果评估升级趋势。

(二)聚焦高增速赛道,优化媒体资源布局

结合2026年数字广告细分渠道增速排名,重点拓展短视频、零售媒体、程序化广告等核心高增速赛道,优化媒体资源结构,提升平台资源竞争力,同时兼顾潜力渠道布局:
  • 核心赛道深耕:重点拓展短视频(增速15%-18%)、零售媒体(增速14.1%)、程序化广告(增速约13%)三大渠道的媒体资源,与头部及中腰部短视频平台、零售场景媒体、程序化广告服务商达成深度合作,打造专属交易套餐,适配广告主“重点布局高增速渠道”的需求;

  • 潜力赛道布局:适度拓展数字户外(DOOH,占比超50%)、在线视频广告(增速11.5%)等潜力渠道,重点引入核心商圈智能屏、互动视频媒体资源,丰富平台资源矩阵,满足广告主多元化投放需求;

  • 资源分层运营:对入驻媒体进行分级管理(头部、中腰部、长尾),针对不同规模广告主(中小企业、中大型企业)的预算与需求,匹配对应的媒体资源,推出标准化+定制化结合的资源包,贴合广告主预算分配趋势。

(三)深化B2B生态闭环,升级全流程服务

依托传播易现有“媒体入驻-广告买卖-交易保障”的生态基础,进一步完善全产业链服务,从“交易对接”向“全流程增值服务”转型,契合广告公司“从执行外包到增长伙伴”的角色转变趋势:
  • 升级交易保障体系:优化平台交易流程,引入第三方资金托管、交易全程留痕机制,解决广告交易中“回扣、信息不透明、交易无保障”的核心痛点,提升广告主与媒体方的合作信任度;

  • 新增增值服务模块:上线舆情监测、数据归因、合规审核3项核心增值服务,为广告主提供投放前合规审核、投放中舆情监控、投放后数据归因分析,帮助广告主规避合规风险、优化投放效果;为媒体方提供业务推广、数据洞察服务,助力媒体方提升资源利用率;

  • 强化客户分层服务:针对中小企业,提供标准化、高性价比的投放解决方案,借助AI工具降低其人力成本;针对中大型企业,提供定制化投放策划、全链路数据监测、出海投放辅助等高端服务,贴合不同规模广告主的投放策略差异。

(四)布局出海业务试点,抢占海外市场机遇

紧扣2026年“31%广告主将出海视为核心增长机会”的趋势,借鉴行业头部出海服务商的经验,启动出海业务试点,稳步拓展海外广告交易市场,打造“国内+海外”双市场布局:
  • 试点区域选择:优先布局东南亚、中东2个核心新兴海外区域,聚焦跨境电商、游戏、工具类APP等出海热门行业,对接当地主流媒体资源(如TikTok、本地社交平台、户外智能屏),搭建海外媒体资源池;

  • 搭建合规投放体系:组建海外合规团队,深入研究目标区域的广告法规(如欧盟DMA)、数据隐私政策,搭建分布式数据主权架构,确保海外广告投放合规,降低账号封禁、违规处罚风险;

  • 本土化服务落地:招聘本土化运营与服务人员,提供多语言(英语、东南亚小语种)服务,适配海外广告主与媒体方的沟通需求,推出贴合当地市场的投放解决方案,试点期间重点突破中小跨境电商客户。

三、核心能力升级计划

(一)技术能力升级

  • 团队建设:新增AI技术、数据研发、合规技术等岗位人员≥30人,组建专业的技术研发团队,与行业机构、高校开展合作,提升技术研发能力;

  • 系统迭代:一季度完成AI智能匹配系统、合规审核系统迭代上线;二季度推出AIGC创意辅助工具;三季度完成海外业务系统搭建;四季度优化全链路数据监测体系,实现国内与海外数据互通;

  • 技术合作:与头部AI服务商、数据公司达成合作,引入先进的算法模型、数据资源,提升平台技术竞争力,借鉴猎豹移动“技术+合规”双驱动的发展模式。

(二)团队能力升级

  • 分层培训:针对销售团队,开展核心渠道、AI工具、海外业务相关培训,提升客户对接与解决方案输出能力;针对技术团队,开展AI算法、合规技术、海外市场相关培训;针对服务团队,开展客户服务、数据复盘、合规审核相关培训,全年培训场次≥50场;

  • 人才引进:重点引进海外运营、合规管理、高端投放策划等核心人才,完善团队架构,提升团队专业度,借鉴行业头部服务商的人才布局经验;

  • 激励机制:优化员工激励体系,将业务增长、客户满意度、技术突破等纳入激励范围,激发员工积极性,提升团队凝聚力。

(三)合规能力升级

  • 合规体系搭建:建立“投放前审核、投放中监控、投放后复盘”的全流程合规管理体系,明确审核标准,配备专职合规审核人员≥10人,确保广告投放合规;

  • 政策跟踪与适配:安排专人跟踪国内外广告法规、数据安全政策(如国内数据安全法、欧盟DMA)的更新,及时优化平台合规流程与审核标准,规避合规风险;

  • 合规宣传与赋能:为广告主与媒体方提供合规培训、合规咨询服务,帮助其了解最新合规政策,规范广告投放与资源运营行为,提升平台合规口碑。

四、市场拓展与品牌建设

(一)国内市场拓展

  • 客户拓展:聚焦快消、零售、美妆、跨境电商、本地生活等热门行业,通过线上推广(短视频、社交媒体)、线下沙龙、行业展会等方式,拓展新客户,重点突破中大型企业客户;

  • 区域拓展:巩固华南、华东核心区域市场,逐步拓展华北、西南、西北等区域市场,在核心城市设立区域服务站点,提升区域服务能力;

  • 老客户留存:建立老客户专属服务体系,定期开展老客户回访、需求调研,推出老客户续费优惠、转介绍奖励政策,提升老客户留存率与复购率。

(二)品牌建设

  • 品牌宣传:借助短视频、社交媒体、行业媒体、展会等渠道,宣传传播易“AI赋能、合规保障、生态闭环”的核心优势,提升品牌知名度与影响力;

  • 行业发声:参与广告行业峰会、论坛,分享传播易在AI赋能、合规投放、生态建设等方面的经验,树立行业标杆形象;

  • 口碑建设:收集客户反馈,及时解决客户诉求,打造优质客户案例,通过客户证言、案例分享等方式,提升品牌口碑与公信力。

五、风险防控体系

结合2026年广告行业面临的结构性矛盾、AI应用困境、合规风险等挑战,建立全方位风险防控体系,保障规划顺利落地:
  • 业务风险:加强媒体资源审核,杜绝虚假媒体、违规媒体入驻;建立广告投放风险预警机制,及时发现并处理违规投放、效果不佳等问题;优化客户信用管理体系,规避坏账风险;

  • 技术风险:加强平台系统安全防护,定期开展系统漏洞检测与修复,保障用户数据安全;建立技术应急响应机制,应对系统故障、数据泄露等突发情况;

  • 合规风险:严格执行全流程合规审核制度,加强合规培训,确保平台运营、广告投放、海外业务等全环节合规,规避政策处罚风险;

  • 市场风险:密切关注广告市场趋势、行业竞争格局变化,及时调整业务策略;加强成本管控,优化预算分配,应对市场波动、营收不及预期等情况;

  • 出海风险:深入研究海外目标区域的政策、市场环境,建立海外业务风险评估机制,规避政策壁垒、文化差异、市场波动等风险。

六、落地时间表(2026年度)

1-2月:规划启动与基础筹备阶段

  • 明确各部门核心职责,分解年度目标,完成规划落地细则制定;

  • 启动AI智能匹配系统、合规审核系统迭代,开展核心岗位人才引进与培训;

  • 梳理国内核心媒体资源,启动重点媒体合作洽谈,优化平台资源矩阵。

3-6月:核心业务落地与能力升级阶段

  • 完成AI智能匹配系统、合规审核系统迭代上线,推出首批核心赛道(短视频、零售媒体)专属资源包;

  • 上线舆情监测、数据归因增值服务,启动老客户回访与续费优化计划;

  • 完成海外媒体资源初步对接,组建海外合规与运营团队,启动出海业务试点筹备;

  • 开展国内市场拓展,参与行业展会,拓展新客户,完成上半年营收目标的40%。

7-9月:业务优化与海外试点阶段

  • 上线AIGC创意辅助工具,优化AI效果监测体系,提升平台技术服务能力;

  • 启动海外业务试点,上线海外媒体资源池,拓展东南亚、中东区域中小跨境电商客户;

  • 优化客户分层服务体系,重点推进中大型企业客户拓展,完成上半年营收目标的60%;

  • 开展中期复盘,调整业务策略与预算分配,优化风险防控措施。

10-12月:冲刺目标与规划复盘阶段

  • 冲刺年度营收、客户拓展、媒体入驻等核心目标,加大国内市场推广与海外试点力度;

  • 完成全年度业务复盘,总结经验与不足,优化平台服务、技术体系与团队架构;

  • 对接2027年业务规划,确定下一年度核心目标、业务方向与重点任务;

  • 开展年度客户满意度调研与品牌口碑复盘,优化服务流程与品牌宣传策略。

七、保障措施

  • 资金保障:合理安排年度预算,重点投入技术研发、人才引进、市场拓展、海外试点等核心领域,确保各项工作顺利推进;建立资金动态监控机制,优化资金使用效率;

  • 制度保障:完善平台运营管理制度、员工管理制度、合规管理制度、客户服务管理制度等,规范各项工作流程,提升运营效率;

  • 资源保障:深化与头部媒体、AI服务商、数据公司、行业机构的合作,整合优质资源,为业务发展提供支撑;加强内部资源整合,实现各部门协同联动;

  • 文化保障:弘扬“客户至上、技术创新、合规诚信、协同共赢”的企业文化,提升团队凝聚力与执行力,营造积极向上的工作氛围。

八、附则

1. 本规划自2026年1月1日起执行,由传播易运营管理部门负责统筹推进、落地执行与动态调整;
2. 各部门需根据本规划,制定具体的部门执行细则,分解年度目标,明确工作进度与责任人;
3. 本规划可根据2026年广告市场趋势、行业竞争格局、政策变化及公司业务发展情况,适时调整优化,确保规划的针对性与可落地性。

广告投放B2B交易平台核心优势,以“生态闭环构建+技术赋能升级”为双核心,聚焦“信息透明化、交易高效化、服务专业化”,打通广告主与媒体方的全链路对接,打造“媒体整合+智能投放+合规保障+效果复盘”的一体化广告交易服务平台,打破传统广告交易痛点,巩固行业标杆地位,助力广告主把握2026年市场趋势实现价值增长,同时降低媒体方业务推广成本,践行“让买广告像买白菜一样容易”的核心理念。"},"attribs":{"0":"*0+5c"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Jm2PffN95dEhZ9cjyq1c8evNnPR":{"id":"Jm2PffN95dEhZ9cjyq1c8evNnPR","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(二)规划核心目标"},"attribs":{"0":"*0+9"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Ulglfk0SadZpLCc71H1cXIiFnug":{"id":"Ulglfk0SadZpLCc71H1cXIiFnug","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"紧扣2026年广告市场“AI驱动、渠道升级、合规常态化、出海精细化”的发展趋势,结合传播易现有业务基础,设定2026年度核心目标,兼顾短期落地与长期布局:"},"attribs":{"0":"*0+25"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"VEGSf7aOVdVf99cYcacc2c3Bnpc":{"id":"VEGSf7aOVdVf99cYcacc2c3Bnpc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"业务增长目标:年度营收同比增长35%以上,新增媒体入驻量≥200家,新增广告主客户≥1500家,核心渠道(短视频、零售媒体、程序化广告)交易规模占比提升至70%;"},"attribs":{"0":"*0+29"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"JmgxfwtS0dBqEZcAKS1c7McknZc":{"id":"JmgxfwtS0dBqEZcAKS1c7McknZc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"技术升级目标:完成AI智能匹配与创意辅助系统迭代,AI工具服务客户覆盖率≥60%,投放人力成本降低30%,广告主投放效率提升50%;"},"attribs":{"0":"*0+1u"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"XAHSfcaJNd2zBXcqKspcnBMfnpg":{"id":"XAHSfcaJNd2zBXcqKspcnBMfnpg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"生态完善目标:深化全广告产业链生态闭环,新增舆情监测、数据归因、合规审核3项核心增值服务,客户留存率≥85%,客户满意度≥90%;"},"attribs":{"0":"*0+1t"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"WcadfkhhTdO2CgcswTyc695Sn1c":{"id":"WcadfkhhTdO2CgcswTyc695Sn1c","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"市场拓展目标:启动出海业务试点,拓展东南亚、中东2个核心海外区域,海外广告交易规模占比达10%,搭建本土化服务团队;"},"attribs":{"0":"*0+1m"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"I5C2f96Q0d9S8rcZf6ucLdYQnsh":{"id":"I5C2f96Q0d9S8rcZf6ucLdYQnsh","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"合规建设目标:搭建完善的全球数据合规体系,适配欧盟DMA、国内数据安全相关政策,违规投放风险降至0,合规审核通过率100%。"},"attribs":{"0":"*0+1q"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"OkL5fL42HdSWdqckTBUcXzbonRd":{"id":"OkL5fL42HdSWdqckTBUcXzbonRd","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"二、核心业务战略(贴合2026年广告市场趋势)"},"attribs":{"0":"*0+n"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"CM31fCTe3dm3IccyQKqcgSOwnzp":{"id":"CM31fCTe3dm3IccyQKqcgSOwnzp","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"围绕2026年广告市场“数字主导、AI渗透、渠道分化、合规优先”的核心趋势,结合传播易B2B平台定位,聚焦4大业务方向,实现“趋势适配+业务突围”:"},"attribs":{"0":"*0+22"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"MScRfYWAadmlv8cRMX7cv3bunre":{"id":"MScRfYWAadmlv8cRMX7cv3bunre","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(一)AI赋能全链路,打造核心技术壁垒"},"attribs":{"0":"*0+j"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"U4LwfCtqrdINndcA9Jwc5W0CnDd":{"id":"U4LwfCtqrdINndcA9Jwc5W0CnDd","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"紧跟AI原生营销成为市场主流的趋势,借鉴行业头部服务商的技术经验,推动AI技术与平台业务深度融合,贯穿广告交易全链路,解决广告主“AI应用难、创意成本高”的痛点:"},"attribs":{"0":"*0+29"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Dw5Mff1oAd3pcGcOPjacRYj9nQc":{"id":"Dw5Mff1oAd3pcGcOPjacRYj9nQc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"迭代AI智能匹配系统:基于广告主预算、行业属性、目标人群,结合媒体渠道特性(短视频、零售媒体等),实现“广告主需求-媒体资源”的精准匹配,缩短交易周期,降低匹配成本,适配71%数字广告由算法驱动的市场趋势;"},"attribs":{"0":"*0+2v"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"JLBkfVdiQdETMJcqs8FcVQd5nUc":{"id":"JLBkfVdiQdETMJcqs8FcVQd5nUc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"搭建AI创意辅助工具:上线AIGC创意生成模块,支持短视频脚本、广告文案、素材切片的批量生成与优化,结合实时热梗知识库,生成符合不同渠道、不同区域文化语境的原生内容,替代部分人工创作,压缩素材生产周期,助力广告主突破创意瓶颈;"},"attribs":{"0":"*0+35"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Rhpyf1JZndan6MctWiWcdPuNn8e":{"id":"Rhpyf1JZndan6MctWiWcdPuNn8e","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"优化AI效果监测体系:对接全渠道数据接口,实现广告投放数据实时可视化,通过AI算法分析投放效果,自动生成优化建议,绑定广告主业务指标(ROI、LTV等),助力广告主实现“投放-复盘-优化”的闭环,贴合2026年效果评估升级趋势。"},"attribs":{"0":"*0+36"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"DkoJfVLNqdj5NlctI63c6eTAn2g":{"id":"DkoJfVLNqdj5NlctI63c6eTAn2g","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(二)聚焦高增速赛道,优化媒体资源布局"},"attribs":{"0":"*0+j"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Xj4HffhfHd1nGMcEpJGcDRhGnrk":{"id":"Xj4HffhfHd1nGMcEpJGcDRhGnrk","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"结合2026年数字广告细分渠道增速排名,重点拓展短视频、零售媒体、程序化广告等核心高增速赛道,优化媒体资源结构,提升平台资源竞争力,同时兼顾潜力渠道布局:"},"attribs":{"0":"*0+25"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"AL6rfv5eEdvWzrcmvMDcUvCbnBf":{"id":"AL6rfv5eEdvWzrcmvMDcUvCbnBf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"核心赛道深耕:重点拓展短视频(增速15%-18%)、零售媒体(增速14.1%)、程序化广告(增速约13%)三大渠道的媒体资源,与头部及中腰部短视频平台、零售场景媒体、程序化广告服务商达成深度合作,打造专属交易套餐,适配广告主“重点布局高增速渠道”的需求;"},"attribs":{"0":"*0+3j"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Nos5f7lBUdkkzncDHKlcqymKnrg":{"id":"Nos5f7lBUdkkzncDHKlcqymKnrg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"潜力赛道布局:适度拓展数字户外(DOOH,占比超50%)、在线视频广告(增速11.5%)等潜力渠道,重点引入核心商圈智能屏、互动视频媒体资源,丰富平台资源矩阵,满足广告主多元化投放需求;"},"attribs":{"0":"*0+2l"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Ioo8fHZyvdUvWrcCdCCcwW4hnEs":{"id":"Ioo8fHZyvdUvWrcCdCCcwW4hnEs","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"资源分层运营:对入驻媒体进行分级管理(头部、中腰部、长尾),针对不同规模广告主(中小企业、中大型企业)的预算与需求,匹配对应的媒体资源,推出标准化+定制化结合的资源包,贴合广告主预算分配趋势。"},"attribs":{"0":"*0+2o"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"K1dHffUjwdj7FWcZav4c3xJznGh":{"id":"K1dHffUjwdj7FWcZav4c3xJznGh","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(三)深化B2B生态闭环,升级全流程服务"},"attribs":{"0":"*0+k"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ZHMof5NWQdJhO2cS62ScR8cVnPb":{"id":"ZHMof5NWQdJhO2cS62ScR8cVnPb","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"依托传播易现有“媒体入驻-广告买卖-交易保障”的生态基础,进一步完善全产业链服务,从“交易对接”向“全流程增值服务”转型,契合广告公司“从执行外包到增长伙伴”的角色转变趋势:"},"attribs":{"0":"*0+2f"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"CkJwfZARRdvGuTc7FOvcQ3dinsg":{"id":"CkJwfZARRdvGuTc7FOvcQ3dinsg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"升级交易保障体系:优化平台交易流程,引入第三方资金托管、交易全程留痕机制,解决广告交易中“回扣、信息不透明、交易无保障”的核心痛点,提升广告主与媒体方的合作信任度;"},"attribs":{"0":"*0+2a"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"YSdhf5oyddMezgcUaqgcdrrbn0g":{"id":"YSdhf5oyddMezgcUaqgcdrrbn0g","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"新增增值服务模块:上线舆情监测、数据归因、合规审核3项核心增值服务,为广告主提供投放前合规审核、投放中舆情监控、投放后数据归因分析,帮助广告主规避合规风险、优化投放效果;为媒体方提供业务推广、数据洞察服务,助力媒体方提升资源利用率;"},"attribs":{"0":"*0+38"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"JiQSfFGHjdqtM4cQrr4cC1JcnTe":{"id":"JiQSfFGHjdqtM4cQrr4cC1JcnTe","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"强化客户分层服务:针对中小企业,提供标准化、高性价比的投放解决方案,借助AI工具降低其人力成本;针对中大型企业,提供定制化投放策划、全链路数据监测、出海投放辅助等高端服务,贴合不同规模广告主的投放策略差异。"},"attribs":{"0":"*0+2v"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"IZm9flPp8dz6AzckWqEcZrvUnwe":{"id":"IZm9flPp8dz6AzckWqEcZrvUnwe","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(四)布局出海业务试点,抢占海外市场机遇"},"attribs":{"0":"*0+k"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"KkTJfqmdjdhgfsc4YTHc8uDhnmf":{"id":"KkTJfqmdjdhgfsc4YTHc8uDhnmf","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"紧扣2026年“31%广告主将出海视为核心增长机会”的趋势,借鉴行业头部出海服务商的经验,启动出海业务试点,稳步拓展海外广告交易市场,打造“国内+海外”双市场布局:"},"attribs":{"0":"*0+2a"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Qs0pfjV4RdnKSmcULvjcybL6nac":{"id":"Qs0pfjV4RdnKSmcULvjcybL6nac","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"试点区域选择:优先布局东南亚、中东2个核心新兴海外区域,聚焦跨境电商、游戏、工具类APP等出海热门行业,对接当地主流媒体资源(如TikTok、本地社交平台、户外智能屏),搭建海外媒体资源池;"},"attribs":{"0":"*0+2n"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"X14WfFHRvdMfXvcffwmcbq9NnN6":{"id":"X14WfFHRvdMfXvcffwmcbq9NnN6","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"搭建合规投放体系:组建海外合规团队,深入研究目标区域的广告法规(如欧盟DMA)、数据隐私政策,搭建分布式数据主权架构,确保海外广告投放合规,降低账号封禁、违规处罚风险;"},"attribs":{"0":"*0+2c"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"UIoLf1Prkdas8McK7aOcZqUqn2b":{"id":"UIoLf1Prkdas8McK7aOcZqUqn2b","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"本土化服务落地:招聘本土化运营与服务人员,提供多语言(英语、东南亚小语种)服务,适配海外广告主与媒体方的沟通需求,推出贴合当地市场的投放解决方案,试点期间重点突破中小跨境电商客户。"},"attribs":{"0":"*0+2i"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"GXJpfEDPNdfEJmculQac5PjGnDd":{"id":"GXJpfEDPNdfEJmculQac5PjGnDd","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"三、核心能力升级计划"},"attribs":{"0":"*0+a"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Bdyvf8cbxdAiQGcEma9cJzZHnLg":{"id":"Bdyvf8cbxdAiQGcEma9cJzZHnLg","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(一)技术能力升级"},"attribs":{"0":"*0+9"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"D3ixfkQigdMt8ucV3GlcQYvfnah":{"id":"D3ixfkQigdMt8ucV3GlcQYvfnah","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"团队建设:新增AI技术、数据研发、合规技术等岗位人员≥30人,组建专业的技术研发团队,与行业机构、高校开展合作,提升技术研发能力;"},"attribs":{"0":"*0+1t"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"QYgRfIRyTd5bXxcpvjwcMogynTl":{"id":"QYgRfIRyTd5bXxcpvjwcMogynTl","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"系统迭代:一季度完成AI智能匹配系统、合规审核系统迭代上线;二季度推出AIGC创意辅助工具;三季度完成海外业务系统搭建;四季度优化全链路数据监测体系,实现国内与海外数据互通;"},"attribs":{"0":"*0+2f"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Nzecfg41Bdj5BCctvQ2cNTmun3e":{"id":"Nzecfg41Bdj5BCctvQ2cNTmun3e","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"技术合作:与头部AI服务商、数据公司达成合作,引入先进的算法模型、数据资源,提升平台技术竞争力,借鉴猎豹移动“技术+合规”双驱动的发展模式。"},"attribs":{"0":"*0+1y"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"NHJafpvlQdNAjUcfDnfcDphMnPb":{"id":"NHJafpvlQdNAjUcfDnfcDphMnPb","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(二)团队能力升级"},"attribs":{"0":"*0+9"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"M3XYfl5cPdUSsRcsESQcbFh6neb":{"id":"M3XYfl5cPdUSsRcsESQcbFh6neb","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"分层培训:针对销售团队,开展核心渠道、AI工具、海外业务相关培训,提升客户对接与解决方案输出能力;针对技术团队,开展AI算法、合规技术、海外市场相关培训;针对服务团队,开展客户服务、数据复盘、合规审核相关培训,全年培训场次≥50场;"},"attribs":{"0":"*0+38"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"TKaDfwhBHdgtQCcZd9RcfyZ8nqb":{"id":"TKaDfwhBHdgtQCcZd9RcfyZ8nqb","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"人才引进:重点引进海外运营、合规管理、高端投放策划等核心人才,完善团队架构,提升团队专业度,借鉴行业头部服务商的人才布局经验;"},"attribs":{"0":"*0+1r"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"UEUIfDpUqdZghYcMjSmcXDmXnUb":{"id":"UEUIfDpUqdZghYcMjSmcXDmXnUb","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"激励机制:优化员工激励体系,将业务增长、客户满意度、技术突破等纳入激励范围,激发员工积极性,提升团队凝聚力。"},"attribs":{"0":"*0+1i"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"XHQ7fNkbHdCTrxcCuZgc47Ptnfe":{"id":"XHQ7fNkbHdCTrxcCuZgc47Ptnfe","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(三)合规能力升级"},"attribs":{"0":"*0+9"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"SbO7fjbYKdyLAtcXutrcLrHAnxN":{"id":"SbO7fjbYKdyLAtcXutrcLrHAnxN","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"合规体系搭建:建立“投放前审核、投放中监控、投放后复盘”的全流程合规管理体系,明确审核标准,配备专职合规审核人员≥10人,确保广告投放合规;"},"attribs":{"0":"*0+1y"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"QSvGfWHk4dSfgXchYEncSWfXnUo":{"id":"QSvGfWHk4dSfgXchYEncSWfXnUo","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"政策跟踪与适配:安排专人跟踪国内外广告法规、数据安全政策(如国内数据安全法、欧盟DMA)的更新,及时优化平台合规流程与审核标准,规避合规风险;"},"attribs":{"0":"*0+1z"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"JmXcfVbc6dOfepc3kd3cH2pQntd":{"id":"JmXcfVbc6dOfepc3kd3cH2pQntd","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"合规宣传与赋能:为广告主与媒体方提供合规培训、合规咨询服务,帮助其了解最新合规政策,规范广告投放与资源运营行为,提升平台合规口碑。"},"attribs":{"0":"*0+1t"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ZU2yf4DlIdbcuxcBrY4cE51Ante":{"id":"ZU2yf4DlIdbcuxcBrY4cE51Ante","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"四、市场拓展与品牌建设"},"attribs":{"0":"*0+b"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"WPWSfA6LpdZn9ac7nUwc2gknnGe":{"id":"WPWSfA6LpdZn9ac7nUwc2gknnGe","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(一)国内市场拓展"},"attribs":{"0":"*0+9"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"DjCTfFoJydsqqXcQQGKciXaBntI":{"id":"DjCTfFoJydsqqXcQQGKciXaBntI","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"客户拓展:聚焦快消、零售、美妆、跨境电商、本地生活等热门行业,通过线上推广(短视频、社交媒体)、线下沙龙、行业展会等方式,拓展新客户,重点突破中大型企业客户;"},"attribs":{"0":"*0+27"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"GhR6fAnZ1dVNn4cKH76cQ70tnvd":{"id":"GhR6fAnZ1dVNn4cKH76cQ70tnvd","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"区域拓展:巩固华南、华东核心区域市场,逐步拓展华北、西南、西北等区域市场,在核心城市设立区域服务站点,提升区域服务能力;"},"attribs":{"0":"*0+1o"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"BmVwfIg24dKv3gcap1Icxv85nZd":{"id":"BmVwfIg24dKv3gcap1Icxv85nZd","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"老客户留存:建立老客户专属服务体系,定期开展老客户回访、需求调研,推出老客户续费优惠、转介绍奖励政策,提升老客户留存率与复购率。"},"attribs":{"0":"*0+1s"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"QX1jfFW4ydMnHecqrhBccTF8nzc":{"id":"QX1jfFW4ydMnHecqrhBccTF8nzc","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"(二)品牌建设"},"attribs":{"0":"*0+7"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Q7tBfQD1RdoXJYctwtAckaAingf":{"id":"Q7tBfQD1RdoXJYctwtAckaAingf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"品牌宣传:借助短视频、社交媒体、行业媒体、展会等渠道,宣传传播易“AI赋能、合规保障、生态闭环”的核心优势,提升品牌知名度与影响力;"},"attribs":{"0":"*0+1u"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"IILwfxKRBdmaPBcgFOgc1FAAn1d":{"id":"IILwfxKRBdmaPBcgFOgc1FAAn1d","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"行业发声:参与广告行业峰会、论坛,分享传播易在AI赋能、合规投放、生态建设等方面的经验,树立行业标杆形象;"},"attribs":{"0":"*0+1h"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"UvrFfGEDKdCtHUcvREacKkH7n5M":{"id":"UvrFfGEDKdCtHUcvREacKkH7n5M","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"口碑建设:收集客户反馈,及时解决客户诉求,打造优质客户案例,通过客户证言、案例分享等方式,提升品牌口碑与公信力。"},"attribs":{"0":"*0+1k"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"KTLSfDo9XdqUHLc1wJYc2H1snOe":{"id":"KTLSfDo9XdqUHLc1wJYc2H1snOe","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"五、风险防控体系"},"attribs":{"0":"*0+8"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Nxr3fmdvFdMi5RcNZencQRUln9h":{"id":"Nxr3fmdvFdMi5RcNZencQRUln9h","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"结合2026年广告行业面临的结构性矛盾、AI应用困境、合规风险等挑战,建立全方位风险防控体系,保障规划顺利落地:"},"attribs":{"0":"*0+1k"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"BVTCfyFHEd6BQdcJn75cn8eFnrd":{"id":"BVTCfyFHEd6BQdcJn75cn8eFnrd","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"业务风险:加强媒体资源审核,杜绝虚假媒体、违规媒体入驻;建立广告投放风险预警机制,及时发现并处理违规投放、效果不佳等问题;优化客户信用管理体系,规避坏账风险;"},"attribs":{"0":"*0+27"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Y46UfpgozdFPRHcdkPvcKbgUnyf":{"id":"Y46UfpgozdFPRHcdkPvcKbgUnyf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"技术风险:加强平台系统安全防护,定期开展系统漏洞检测与修复,保障用户数据安全;建立技术应急响应机制,应对系统故障、数据泄露等突发情况;"},"attribs":{"0":"*0+1v"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"FcHVfxmjCdBsXncjBaOcfrdgnVh":{"id":"FcHVfxmjCdBsXncjBaOcfrdgnVh","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"合规风险:严格执行全流程合规审核制度,加强合规培训,确保平台运营、广告投放、海外业务等全环节合规,规避政策处罚风险;"},"attribs":{"0":"*0+1m"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"A2wxf44SWd1R37c1wnUcV57unGg":{"id":"A2wxf44SWd1R37c1wnUcV57unGg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"市场风险:密切关注广告市场趋势、行业竞争格局变化,及时调整业务策略;加强成本管控,优化预算分配,应对市场波动、营收不及预期等情况;"},"attribs":{"0":"*0+1t"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"VaQZf9zOGdy5Qhcl4s5cmAZgnGe":{"id":"VaQZf9zOGdy5Qhcl4s5cmAZgnGe","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"出海风险:深入研究海外目标区域的政策、市场环境,建立海外业务风险评估机制,规避政策壁垒、文化差异、市场波动等风险。"},"attribs":{"0":"*0+1l"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Rw3vfMrIOdzuZhcE8cbcAi9gnmb":{"id":"Rw3vfMrIOdzuZhcE8cbcAi9gnmb","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"六、落地时间表(2026年度)"},"attribs":{"0":"*0+f"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"QeM6fAubPdAU1ucaPTBckGZPn2I":{"id":"QeM6fAubPdAU1ucaPTBckGZPn2I","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"1-2月:规划启动与基础筹备阶段"},"attribs":{"0":"*0+g"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ACWtf0EyndtsTJcjCkVchq1tnFc":{"id":"ACWtf0EyndtsTJcjCkVchq1tnFc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"明确各部门核心职责,分解年度目标,完成规划落地细则制定;"},"attribs":{"0":"*0+s"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"SExnfFB7odByn2cCQsdcrWb1n0U":{"id":"SExnfFB7odByn2cCQsdcrWb1n0U","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"启动AI智能匹配系统、合规审核系统迭代,开展核心岗位人才引进与培训;"},"attribs":{"0":"*0+y"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"TDE5fUSsJdkiY5cmUnacRhCynve":{"id":"TDE5fUSsJdkiY5cmUnacRhCynve","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"梳理国内核心媒体资源,启动重点媒体合作洽谈,优化平台资源矩阵。"},"attribs":{"0":"*0+v"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"OSpqfl5aCdeE6Ccvp45cy9ptnlc":{"id":"OSpqfl5aCdeE6Ccvp45cy9ptnlc","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"3-6月:核心业务落地与能力升级阶段"},"attribs":{"0":"*0+i"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"M9ISfYf4ndRFIgcV8BYc0b9Ynsd":{"id":"M9ISfYf4ndRFIgcV8BYc0b9Ynsd","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"完成AI智能匹配系统、合规审核系统迭代上线,推出首批核心赛道(短视频、零售媒体)专属资源包;"},"attribs":{"0":"*0+1a"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"DQ8fficc8diRXwc2Iscc0rtynde":{"id":"DQ8fficc8diRXwc2Iscc0rtynde","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"上线舆情监测、数据归因增值服务,启动老客户回访与续费优化计划;"},"attribs":{"0":"*0+v"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"TrB5fX4yYdfKW4cjqJpcFXWTnIe":{"id":"TrB5fX4yYdfKW4cjqJpcFXWTnIe","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"完成海外媒体资源初步对接,组建海外合规与运营团队,启动出海业务试点筹备;"},"attribs":{"0":"*0+10"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"APjufGCfhdmh2Uc1pjBcZgp3nRf":{"id":"APjufGCfhdmh2Uc1pjBcZgp3nRf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"开展国内市场拓展,参与行业展会,拓展新客户,完成上半年营收目标的40%。"},"attribs":{"0":"*0+10"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ET5Rfj9JldYGdgcRwV4cisx4nGe":{"id":"ET5Rfj9JldYGdgcRwV4cisx4nGe","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"7-9月:业务优化与海外试点阶段"},"attribs":{"0":"*0+g"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"KBuCfj4ZSdh5Avcbldoc1s10nud":{"id":"KBuCfj4ZSdh5Avcbldoc1s10nud","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"上线AIGC创意辅助工具,优化AI效果监测体系,提升平台技术服务能力;"},"attribs":{"0":"*0+z"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"UViFfqeXZdf2tYcNnHocGmL6nZc":{"id":"UViFfqeXZdf2tYcNnHocGmL6nZc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"启动海外业务试点,上线海外媒体资源池,拓展东南亚、中东区域中小跨境电商客户;"},"attribs":{"0":"*0+12"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"X3DVfQ6PJdFPcTcydvJcZePonih":{"id":"X3DVfQ6PJdFPcTcydvJcZePonih","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"优化客户分层服务体系,重点推进中大型企业客户拓展,完成上半年营收目标的60%;"},"attribs":{"0":"*0+13"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"FhMEfqGpodZ2Whc961rcK03HnMv":{"id":"FhMEfqGpodZ2Whc961rcK03HnMv","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"开展中期复盘,调整业务策略与预算分配,优化风险防控措施。"},"attribs":{"0":"*0+s"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ONEVfSlhBdzLQScjiPvca9qcnle":{"id":"ONEVfSlhBdzLQScjiPvca9qcnle","snapshot":{"type":"heading3","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"10-12月:冲刺目标与规划复盘阶段"},"attribs":{"0":"*0+i"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"ELC5fXrrCdxJf7c0L5JcCiZMnNf":{"id":"ELC5fXrrCdxJf7c0L5JcCiZMnNf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"冲刺年度营收、客户拓展、媒体入驻等核心目标,加大国内市场推广与海外试点力度;"},"attribs":{"0":"*0+12"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"JCo2fjTdsd9NkEc8bzrcPxYBntf":{"id":"JCo2fjTdsd9NkEc8bzrcPxYBntf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"完成全年度业务复盘,总结经验与不足,优化平台服务、技术体系与团队架构;"},"attribs":{"0":"*0+z"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"FtU8fVJYTdbZlKcxXhZcmTZdn4c":{"id":"FtU8fVJYTdbZlKcxXhZcmTZdn4c","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"对接2027年业务规划,确定下一年度核心目标、业务方向与重点任务;"},"attribs":{"0":"*0+x"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"FqN6fbhwjdm4t4c1taDcwe7hnsf":{"id":"FqN6fbhwjdm4t4c1taDcwe7hnsf","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"开展年度客户满意度调研与品牌口碑复盘,优化服务流程与品牌宣传策略。"},"attribs":{"0":"*0+x"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Q24yfXkzSdS1Z8csvcPcjUrCnwl":{"id":"Q24yfXkzSdS1Z8csvcPcjUrCnwl","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"七、保障措施"},"attribs":{"0":"*0+6"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"L72rfihyWdVjkAcBrwOcSvBWnBg":{"id":"L72rfihyWdVjkAcBrwOcSvBWnBg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"资金保障:合理安排年度预算,重点投入技术研发、人才引进、市场拓展、海外试点等核心领域,确保各项工作顺利推进;建立资金动态监控机制,优化资金使用效率;"},"attribs":{"0":"*0+22"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"VaC6f41wHdHI4Acmsv0cAzkSnGc":{"id":"VaC6f41wHdHI4Acmsv0cAzkSnGc","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"制度保障:完善平台运营管理制度、员工管理制度、合规管理制度、客户服务管理制度等,规范各项工作流程,提升运营效率;"},"attribs":{"0":"*0+1k"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"UWsufp50XdnwQUc8rIRc2yCcnDg":{"id":"UWsufp50XdnwQUc8rIRc2yCcnDg","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"资源保障:深化与头部媒体、AI服务商、数据公司、行业机构的合作,整合优质资源,为业务发展提供支撑;加强内部资源整合,实现各部门协同联动;"},"attribs":{"0":"*0+1w"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"KIDCf3L3rdjg60catQBcJhx4nhe":{"id":"KIDCf3L3rdjg60catQBcJhx4nhe","snapshot":{"type":"bullet","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"文化保障:弘扬“客户至上、技术创新、合规诚信、协同共赢”的企业文化,提升团队凝聚力与执行力,营造积极向上的工作氛围。"},"attribs":{"0":"*0+1m"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"TMbCfU7l4dkPDuckim1cmV5Un7c":{"id":"TMbCfU7l4dkPDuckim1cmV5Un7c","snapshot":{"type":"heading2","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"八、附则"},"attribs":{"0":"*0+4"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"IkNgfZCOPd93Gpc4WkrcuXz9nng":{"id":"IkNgfZCOPd93Gpc4WkrcuXz9nng","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"1. 本规划自2026年1月1日起执行,由传播易运营管理部门负责统筹推进、落地执行与动态调整;"},"attribs":{"0":"*0+1b"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"BFz7f02lgdPSPLcoqaZcdPJIn0f":{"id":"BFz7f02lgdPSPLcoqaZcdPJIn0f","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"2. 各部门需根据本规划,制定具体的部门执行细则,分解年度目标,明确工作进度与责任人;"},"attribs":{"0":"*0+17"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Xftrfe2zWdFYIfcn684cWNbznlh":{"id":"Xftrfe2zWdFYIfcn684cWNbznlh","snapshot":{"type":"text","parent_id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"3. 本规划可根据2026年广告市场趋势、行业竞争格局、政策变化及公司业务发展情况,适时调整优化,确保规划的针对性与可落地性。"},"attribs":{"0":"*0+1r"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"BEB4fJd4vdpvKgcJ8DicAwv4nTg":{"id":"BEB4fJd4vdpvKgcJ8DicAwv4nTg","snapshot":{"align":"","author":"675534114395744","children":["Q2xKf3V9ndiCHycaIR0cGrKKnv5","RgA3fIEy0dK4pocKL42cVIMZnxh","FB92fp7UFdEyMccKshXcg9b6nG9","Jm2PffN95dEhZ9cjyq1c8evNnPR","Ulglfk0SadZpLCc71H1cXIiFnug","VEGSf7aOVdVf99cYcacc2c3Bnpc","JmgxfwtS0dBqEZcAKS1c7McknZc","XAHSfcaJNd2zBXcqKspcnBMfnpg","WcadfkhhTdO2CgcswTyc695Sn1c","I5C2f96Q0d9S8rcZf6ucLdYQnsh","OkL5fL42HdSWdqckTBUcXzbonRd","CM31fCTe3dm3IccyQKqcgSOwnzp","MScRfYWAadmlv8cRMX7cv3bunre","U4LwfCtqrdINndcA9Jwc5W0CnDd","Dw5Mff1oAd3pcGcOPjacRYj9nQc","JLBkfVdiQdETMJcqs8FcVQd5nUc","Rhpyf1JZndan6MctWiWcdPuNn8e","DkoJfVLNqdj5NlctI63c6eTAn2g","Xj4HffhfHd1nGMcEpJGcDRhGnrk","AL6rfv5eEdvWzrcmvMDcUvCbnBf","Nos5f7lBUdkkzncDHKlcqymKnrg","Ioo8fHZyvdUvWrcCdCCcwW4hnEs","K1dHffUjwdj7FWcZav4c3xJznGh","ZHMof5NWQdJhO2cS62ScR8cVnPb","CkJwfZARRdvGuTc7FOvcQ3dinsg","YSdhf5oyddMezgcUaqgcdrrbn0g","JiQSfFGHjdqtM4cQrr4cC1JcnTe","IZm9flPp8dz6AzckWqEcZrvUnwe","KkTJfqmdjdhgfsc4YTHc8uDhnmf","Qs0pfjV4RdnKSmcULvjcybL6nac","X14WfFHRvdMfXvcffwmcbq9NnN6","UIoLf1Prkdas8McK7aOcZqUqn2b","GXJpfEDPNdfEJmculQac5PjGnDd","Bdyvf8cbxdAiQGcEma9cJzZHnLg","D3ixfkQigdMt8ucV3GlcQYvfnah","QYgRfIRyTd5bXxcpvjwcMogynTl","Nzecfg41Bdj5BCctvQ2cNTmun3e","NHJafpvlQdNAjUcfDnfcDphMnPb","M3XYfl5cPdUSsRcsESQcbFh6neb","TKaDfwhBHdgtQCcZd9RcfyZ8nqb","UEUIfDpUqdZghYcMjSmcXDmXnUb","XHQ7fNkbHdCTrxcCuZgc47Ptnfe","SbO7fjbYKdyLAtcXutrcLrHAnxN","QSvGfWHk4dSfgXchYEncSWfXnUo","JmXcfVbc6dOfepc3kd3cH2pQntd","ZU2yf4DlIdbcuxcBrY4cE51Ante","WPWSfA6LpdZn9ac7nUwc2gknnGe","DjCTfFoJydsqqXcQQGKciXaBntI","GhR6fAnZ1dVNn4cKH76cQ70tnvd","BmVwfIg24dKv3gcap1Icxv85nZd","QX1jfFW4ydMnHecqrhBccTF8nzc","Q7tBfQD1RdoXJYctwtAckaAingf","IILwfxKRBdmaPBcgFOgc1FAAn1d","UvrFfGEDKdCtHUcvREacKkH7n5M","KTLSfDo9XdqUHLc1wJYc2H1snOe","Nxr3fmdvFdMi5RcNZencQRUln9h","BVTCfyFHEd6BQdcJn75cn8eFnrd","Y46UfpgozdFPRHcdkPvcKbgUnyf","FcHVfxmjCdBsXncjBaOcfrdgnVh","A2wxf44SWd1R37c1wnUcV57unGg","VaQZf9zOGdy5Qhcl4s5cmAZgnGe","Rw3vfMrIOdzuZhcE8cbcAi9gnmb","QeM6fAubPdAU1ucaPTBckGZPn2I","ACWtf0EyndtsTJcjCkVchq1tnFc","SExnfFB7odByn2cCQsdcrWb1n0U","TDE5fUSsJdkiY5cmUnacRhCynve","OSpqfl5aCdeE6Ccvp45cy9ptnlc","M9ISfYf4ndRFIgcV8BYc0b9Ynsd","DQ8fficc8diRXwc2Iscc0rtynde","TrB5fX4yYdfKW4cjqJpcFXWTnIe","APjufGCfhdmh2Uc1pjBcZgp3nRf","ET5Rfj9JldYGdgcRwV4cisx4nGe","KBuCfj4ZSdh5Avcbldoc1s10nud","UViFfqeXZdf2tYcNnHocGmL6nZc","X3DVfQ6PJdFPcTcydvJcZePonih","FhMEfqGpodZ2Whc961rcK03HnMv","ONEVfSlhBdzLQScjiPvca9qcnle","ELC5fXrrCdxJf7c0L5JcCiZMnNf","JCo2fjTdsd9NkEc8bzrcPxYBntf","FtU8fVJYTdbZlKcxXhZcmTZdn4c","FqN6fbhwjdm4t4c1taDcwe7hnsf","Q24yfXkzSdS1Z8csvcPcjUrCnwl","L72rfihyWdVjkAcBrwOcSvBWnBg","VaC6f41wHdHI4Acmsv0cAzkSnGc","UWsufp50XdnwQUc8rIRc2yCcnDg","KIDCf3L3rdjg60catQBcJhx4nhe","TMbCfU7l4dkPDuckim1cmV5Un7c","IkNgfZCOPd93Gpc4WkrcuXz9nng","BFz7f02lgdPSPLcoqaZcdPJIn0f","Xftrfe2zWdFYIfcn684cWNbznlh"],"comment_container_id":"SwSGfgLgDdUCGNcGA0Dc8sq0nNh","comments":[],"doc_info":{"deleted_editors":null,"editors":["675534114395744"],"option_modified":null,"options":["editors","create_time","edit_time"]},"hidden":false,"locked":false,"parent_id":"","revision_container_id":"XrJYfu2SVdlKZYcZ5REcDk0onye","revisions":[],"status":{"streaming":{"enabled":false,"expired_at":"1770690368","source":1,"operator_id":"675534114395744","is_create_command":true}},"text":{"apool":{"nextNum":2,"numToAttrib":{"0":["author","675534114395744"],"1":["ai-extra","{\"is_ai_gen\":true,\"rewrite_command\":1}"]}},"initialAttributedTexts":{"attribs":{"0":"*0*1+c"},"text":{"0":"传播易2026年发展规划"}}},"type":"page"}}},"payloadMap":{"FB92fp7UFdEyMccKshXcg9b6nG9":{"level":1},"Ulglfk0SadZpLCc71H1cXIiFnug":{"level":1},"CM31fCTe3dm3IccyQKqcgSOwnzp":{"level":1},"U4LwfCtqrdINndcA9Jwc5W0CnDd":{"level":1},"Xj4HffhfHd1nGMcEpJGcDRhGnrk":{"level":1},"ZHMof5NWQdJhO2cS62ScR8cVnPb":{"level":1},"KkTJfqmdjdhgfsc4YTHc8uDhnmf":{"level":1},"Nxr3fmdvFdMi5RcNZencQRUln9h":{"level":1},"IkNgfZCOPd93Gpc4WkrcuXz9nng":{"level":1},"BFz7f02lgdPSPLcoqaZcdPJIn0f":{"level":1},"Xftrfe2zWdFYIfcn684cWNbznlh":{"level":1}},"extra":{"channel":"saas","pasteRandomId":"d6c96736-fad4-421a-b7c1-e117f54a7e00","mention_page_title":{},"external_mention_url":{}},"isKeepQuoteContainer":false,"selection":[{"id":120,"type":"text","selection":{"start":0,"end":6},"recordId":"Q2xKf3V9ndiCHycaIR0cGrKKnv5"},{"id":121,"type":"text","selection":{"start":0,"end":7},"recordId":"RgA3fIEy0dK4pocKL42cVIMZnxh"},{"id":122,"type":"text","selection":{"start":0,"end":192},"recordId":"FB92fp7UFdEyMccKshXcg9b6nG9"},{"id":123,"type":"text","selection":{"start":0,"end":9},"recordId":"Jm2PffN95dEhZ9cjyq1c8evNnPR"},{"id":124,"type":"text","selection":{"start":0,"end":77},"recordId":"Ulglfk0SadZpLCc71H1cXIiFnug"},{"id":125,"type":"text","selection":{"start":0,"end":81},"recordId":"VEGSf7aOVdVf99cYcacc2c3Bnpc"},{"id":126,"type":"text","selection":{"start":0,"end":66},"recordId":"JmgxfwtS0dBqEZcAKS1c7McknZc"},{"id":127,"type":"text","selection":{"start":0,"end":65},"recordId":"XAHSfcaJNd2zBXcqKspcnBMfnpg"},{"id":128,"type":"text","selection":{"start":0,"end":58},"recordId":"WcadfkhhTdO2CgcswTyc695Sn1c"},{"id":129,"type":"text","selection":{"start":0,"end":62},"recordId":"I5C2f96Q0d9S8rcZf6ucLdYQnsh"},{"id":130,"type":"text","selection":{"start":0,"end":23},"recordId":"OkL5fL42HdSWdqckTBUcXzbonRd"},{"id":131,"type":"text","selection":{"start":0,"end":74},"recordId":"CM31fCTe3dm3IccyQKqcgSOwnzp"},{"id":132,"type":"text","selection":{"start":0,"end":19},"recordId":"MScRfYWAadmlv8cRMX7cv3bunre"},{"id":133,"type":"text","selection":{"start":0,"end":81},"recordId":"U4LwfCtqrdINndcA9Jwc5W0CnDd"},{"id":134,"type":"text","selection":{"start":0,"end":103},"recordId":"Dw5Mff1oAd3pcGcOPjacRYj9nQc"},{"id":135,"type":"text","selection":{"start":0,"end":113},"recordId":"JLBkfVdiQdETMJcqs8FcVQd5nUc"},{"id":136,"type":"text","selection":{"start":0,"end":114},"recordId":"Rhpyf1JZndan6MctWiWcdPuNn8e"},{"id":137,"type":"text","selection":{"start":0,"end":19},"recordId":"DkoJfVLNqdj5NlctI63c6eTAn2g"},{"id":138,"type":"text","selection":{"start":0,"end":77},"recordId":"Xj4HffhfHd1nGMcEpJGcDRhGnrk"},{"id":139,"type":"text","selection":{"start":0,"end":127},"recordId":"AL6rfv5eEdvWzrcmvMDcUvCbnBf"},{"id":140,"type":"text","selection":{"start":0,"end":93},"recordId":"Nos5f7lBUdkkzncDHKlcqymKnrg"},{"id":141,"type":"text","selection":{"start":0,"end":96},"recordId":"Ioo8fHZyvdUvWrcCdCCcwW4hnEs"},{"id":142,"type":"text","selection":{"start":0,"end":20},"recordId":"K1dHffUjwdj7FWcZav4c3xJznGh"},{"id":143,"type":"text","selection":{"start":0,"end":87},"recordId":"ZHMof5NWQdJhO2cS62ScR8cVnPb"},{"id":144,"type":"text","selection":{"start":0,"end":82},"recordId":"CkJwfZARRdvGuTc7FOvcQ3dinsg"},{"id":145,"type":"text","selection":{"start":0,"end":116},"recordId":"YSdhf5oyddMezgcUaqgcdrrbn0g"},{"id":146,"type":"text","selection":{"start":0,"end":103},"recordId":"JiQSfFGHjdqtM4cQrr4cC1JcnTe"},{"id":147,"type":"text","selection":{"start":0,"end":20},"recordId":"IZm9flPp8dz6AzckWqEcZrvUnwe"},{"id":148,"type":"text","selection":{"start":0,"end":82},"recordId":"KkTJfqmdjdhgfsc4YTHc8uDhnmf"},{"id":149,"type":"text","selection":{"start":0,"end":95},"recordId":"Qs0pfjV4RdnKSmcULvjcybL6nac"},{"id":150,"type":"text","selection":{"start":0,"end":84},"recordId":"X14WfFHRvdMfXvcffwmcbq9NnN6"},{"id":151,"type":"text","selection":{"start":0,"end":90},"recordId":"UIoLf1Prkdas8McK7aOcZqUqn2b"},{"id":152,"type":"text","selection":{"start":0,"end":10},"recordId":"GXJpfEDPNdfEJmculQac5PjGnDd"},{"id":153,"type":"text","selection":{"start":0,"end":9},"recordId":"Bdyvf8cbxdAiQGcEma9cJzZHnLg"},{"id":154,"type":"text","selection":{"start":0,"end":65},"recordId":"D3ixfkQigdMt8ucV3GlcQYvfnah"},{"id":155,"type":"text","selection":{"start":0,"end":87},"recordId":"QYgRfIRyTd5bXxcpvjwcMogynTl"},{"id":156,"type":"text","selection":{"start":0,"end":70},"recordId":"Nzecfg41Bdj5BCctvQ2cNTmun3e"},{"id":157,"type":"text","selection":{"start":0,"end":9},"recordId":"NHJafpvlQdNAjUcfDnfcDphMnPb"},{"id":158,"type":"text","selection":{"start":0,"end":116},"recordId":"M3XYfl5cPdUSsRcsESQcbFh6neb"},{"id":159,"type":"text","selection":{"start":0,"end":63},"recordId":"TKaDfwhBHdgtQCcZd9RcfyZ8nqb"},{"id":160,"type":"text","selection":{"start":0,"end":54},"recordId":"UEUIfDpUqdZghYcMjSmcXDmXnUb"},{"id":161,"type":"text","selection":{"start":0,"end":9},"recordId":"XHQ7fNkbHdCTrxcCuZgc47Ptnfe"},{"id":162,"type":"text","selection":{"start":0,"end":70},"recordId":"SbO7fjbYKdyLAtcXutrcLrHAnxN"},{"id":163,"type":"text","selection":{"start":0,"end":71},"recordId":"QSvGfWHk4dSfgXchYEncSWfXnUo"},{"id":164,"type":"text","selection":{"start":0,"end":65},"recordId":"JmXcfVbc6dOfepc3kd3cH2pQntd"},{"id":165,"type":"text","selection":{"start":0,"end":11},"recordId":"ZU2yf4DlIdbcuxcBrY4cE51Ante"},{"id":166,"type":"text","selection":{"start":0,"end":9},"recordId":"WPWSfA6LpdZn9ac7nUwc2gknnGe"},{"id":167,"type":"text","selection":{"start":0,"end":79},"recordId":"DjCTfFoJydsqqXcQQGKciXaBntI"},{"id":168,"type":"text","selection":{"start":0,"end":60},"recordId":"GhR6fAnZ1dVNn4cKH76cQ70tnvd"},{"id":169,"type":"text","selection":{"start":0,"end":64},"recordId":"BmVwfIg24dKv3gcap1Icxv85nZd"},{"id":170,"type":"text","selection":{"start":0,"end":7},"recordId":"QX1jfFW4ydMnHecqrhBccTF8nzc"},{"id":171,"type":"text","selection":{"start":0,"end":66},"recordId":"Q7tBfQD1RdoXJYctwtAckaAingf"},{"id":172,"type":"text","selection":{"start":0,"end":53},"recordId":"IILwfxKRBdmaPBcgFOgc1FAAn1d"},{"id":173,"type":"text","selection":{"start":0,"end":56},"recordId":"UvrFfGEDKdCtHUcvREacKkH7n5M"},{"id":174,"type":"text","selection":{"start":0,"end":8},"recordId":"KTLSfDo9XdqUHLc1wJYc2H1snOe"},{"id":175,"type":"text","selection":{"start":0,"end":56},"recordId":"Nxr3fmdvFdMi5RcNZencQRUln9h"},{"id":176,"type":"text","selection":{"start":0,"end":79},"recordId":"BVTCfyFHEd6BQdcJn75cn8eFnrd"},{"id":177,"type":"text","selection":{"start":0,"end":67},"recordId":"Y46UfpgozdFPRHcdkPvcKbgUnyf"},{"id":178,"type":"text","selection":{"start":0,"end":58},"recordId":"FcHVfxmjCdBsXncjBaOcfrdgnVh"},{"id":179,"type":"text","selection":{"start":0,"end":65},"recordId":"A2wxf44SWd1R37c1wnUcV57unGg"},{"id":180,"type":"text","selection":{"start":0,"end":57},"recordId":"VaQZf9zOGdy5Qhcl4s5cmAZgnGe"},{"id":181,"type":"text","selection":{"start":0,"end":15},"recordId":"Rw3vfMrIOdzuZhcE8cbcAi9gnmb"},{"id":182,"type":"text","selection":{"start":0,"end":16},"recordId":"QeM6fAubPdAU1ucaPTBckGZPn2I"},{"id":183,"type":"text","selection":{"start":0,"end":28},"recordId":"ACWtf0EyndtsTJcjCkVchq1tnFc"},{"id":184,"type":"text","selection":{"start":0,"end":34},"recordId":"SExnfFB7odByn2cCQsdcrWb1n0U"},{"id":185,"type":"text","selection":{"start":0,"end":31},"recordId":"TDE5fUSsJdkiY5cmUnacRhCynve"},{"id":186,"type":"text","selection":{"start":0,"end":18},"recordId":"OSpqfl5aCdeE6Ccvp45cy9ptnlc"},{"id":187,"type":"text","selection":{"start":0,"end":46},"recordId":"M9ISfYf4ndRFIgcV8BYc0b9Ynsd"},{"id":188,"type":"text","selection":{"start":0,"end":31},"recordId":"DQ8fficc8diRXwc2Iscc0rtynde"},{"id":189,"type":"text","selection":{"start":0,"end":36},"recordId":"TrB5fX4yYdfKW4cjqJpcFXWTnIe"},{"id":190,"type":"text","selection":{"start":0,"end":36},"recordId":"APjufGCfhdmh2Uc1pjBcZgp3nRf"},{"id":191,"type":"text","selection":{"start":0,"end":16},"recordId":"ET5Rfj9JldYGdgcRwV4cisx4nGe"},{"id":192,"type":"text","selection":{"start":0,"end":35},"recordId":"KBuCfj4ZSdh5Avcbldoc1s10nud"},{"id":193,"type":"text","selection":{"start":0,"end":38},"recordId":"UViFfqeXZdf2tYcNnHocGmL6nZc"},{"id":194,"type":"text","selection":{"start":0,"end":39},"recordId":"X3DVfQ6PJdFPcTcydvJcZePonih"},{"id":195,"type":"text","selection":{"start":0,"end":28},"recordId":"FhMEfqGpodZ2Whc961rcK03HnMv"},{"id":196,"type":"text","selection":{"start":0,"end":18},"recordId":"ONEVfSlhBdzLQScjiPvca9qcnle"},{"id":197,"type":"text","selection":{"start":0,"end":38},"recordId":"ELC5fXrrCdxJf7c0L5JcCiZMnNf"},{"id":198,"type":"text","selection":{"start":0,"end":35},"recordId":"JCo2fjTdsd9NkEc8bzrcPxYBntf"},{"id":199,"type":"text","selection":{"start":0,"end":33},"recordId":"FtU8fVJYTdbZlKcxXhZcmTZdn4c"},{"id":200,"type":"text","selection":{"start":0,"end":33},"recordId":"FqN6fbhwjdm4t4c1taDcwe7hnsf"},{"id":201,"type":"text","selection":{"start":0,"end":6},"recordId":"Q24yfXkzSdS1Z8csvcPcjUrCnwl"},{"id":202,"type":"text","selection":{"start":0,"end":74},"recordId":"L72rfihyWdVjkAcBrwOcSvBWnBg"},{"id":203,"type":"text","selection":{"start":0,"end":56},"recordId":"VaC6f41wHdHI4Acmsv0cAzkSnGc"},{"id":204,"type":"text","selection":{"start":0,"end":68},"recordId":"UWsufp50XdnwQUc8rIRc2yCcnDg"},{"id":205,"type":"text","selection":{"start":0,"end":58},"recordId":"KIDCf3L3rdjg60catQBcJhx4nhe"},{"id":206,"type":"text","selection":{"start":0,"end":4},"recordId":"TMbCfU7l4dkPDuckim1cmV5Un7c"},{"id":207,"type":"text","selection":{"start":0,"end":47},"recordId":"IkNgfZCOPd93Gpc4WkrcuXz9nng"},{"id":208,"type":"text","selection":{"start":0,"end":43},"recordId":"BFz7f02lgdPSPLcoqaZcdPJIn0f"},{"id":209,"type":"text","selection":{"start":0,"end":63},"recordId":"Xftrfe2zWdFYIfcn684cWNbznlh"}],"pasteFlag":"22380af5-ac10-4bf9-afc3-6c97ea14c2ce"}" data-lark-record-format="docx/record" class="lark-record-clipboard">


免责申明:网站文章均由网站用户自行通过本网站系统平台投稿编辑整理发布,仅供学习与参考,不代表本网站赞同其观点和对其真实性负责。如有侵犯您的版权,请联系我们,我们将及时删除。
《挑战奥美》作家:李刚 买卖广告我推荐传播易
大家都在找
在线客服咨询

电话咨询

微信咨询

热门推荐
热门精品,等你来挑
查看更多