OpenAI今日启动ChatGPT广告测试，明确保障用户对话隐私
广告投放测试，这也是该公司在商业化变现道路上迈出的又一重要尝试，更是AI对话产品探索广告变现模式的重要突破。近年来，随着ChatGPT用户规模持续扩大，平台运营成本、技术研发投入不断增加，商业化变现成为OpenAI亟待推进的核心任务，而广告投放则是其多元化变现布局中的关键一环。此次启动的广告测试，将严格遵循“不干扰用户核心体验”的核心原则，测试中的广告将以“清晰标注、明确区分”的形式呈现，具体被独立安置在用户与ChatGPT的对话窗口下方，与核心聊天内容进行严格区隔，不会混入对话流程中，也不会出现弹窗、强制观看等干扰性形式，以此最大限度避免干扰用户的正常交互体验，实现商业化变现与用户体验的双向平衡，同时也能帮助广告主精准触达目标用户群体。"},"attribs":{"0":"*0+az"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"NlENfjjA7dfMXgcSBUVcNXnDn17":{"id":"NlENfjjA7dfMXgcSBUVcNXnDn17","snapshot":{"align":"left","author":"675534114395744","children":[],"comments":[],"hidden":false,"locked":false,"parent_id":"IXdifT7AudWB69cVhZrcV2sunld","revisions":[],"text":{"initialAttributedTexts":{"text":{"0":"针对此次广告测试，OpenAI官方也第一时间作出回应，明确表示从公司长期发展战略来看，广告收入并不会成为核心营收支柱，其在公司整体营收中的占比将严格控制在一半以下，广告仅作为其多元化商业模式的重要组成部分，与付费订阅、企业级定制服务、API接口授权等业务形成互补，共同支撑公司技术研发、平台运营等各项工作的持续推进。按照OpenAI公布的官方安排，本次广告测试将分阶段、有针对性地覆盖所有已登录ChatGPT的用户群体，其中既包括完全免费使用平台基础服务的普通用户，也涵盖了价格相对较低、享有部分增值服务的Go订阅用户，而高端付费订阅用户（如ChatGPT Plus）暂不纳入此次测试范围，以此保障高端用户的纯粹使用体验。同时，公司也特别强调，用户隐私将得到全方位、高标准的充分保障，用户与ChatGPT之间的所有对话内容都将进行严格的加密存储和权限管控，不会向任何广告主开放，广告主无法直接获取或查看用户的具体聊天记录、使用习惯等隐私信息，从技术层面和制度层面双重杜绝隐私泄露风险，消除用户的隐私顾虑。此外，OpenAI还表示，将根据此次测试的用户反馈、广告效果数据，持续优化广告呈现形式和投放策略，进一步完善商业化变现模式。"},"attribs":{"0":"*0+ea"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"IXdifT7AudWB69cVhZrcV2sunld":{"id":"IXdifT7AudWB69cVhZrcV2sunld","snapshot":{"align":"","author":"675534114395744","children":["DG7QfqucAdRJcVcl8yIcQ05Znyb","UktpfzahNdXvLWcvflIcZvkznre","X0hKfKFhldR1bRc2eXFcswSKnsf","Fj7bfUVaHdfI3nc3cJfcH8mHnxc","NlENfjjA7dfMXgcSBUVcNXnDn17"],"comment_container_id":"WCFDfovOuddErwcCT15c2TGfnxb","comments":[],"doc_info":{"deleted_editors":null,"editors":["675534114395744"],"option_modified":null,"options":["editors","create_time","edit_time"]},"hidden":false,"locked":false,"parent_id":"","revision_container_id":"DYNDfLuQxdARvVcJPofcfSolnfh","revisions":[],"status":{"streaming":{"enabled":false,"expired_at":"1770774115","source":1,"operator_id":"675534114395744","is_create_command":false}},"text":{"apool":{"nextNum":2,"numToAttrib":{"0":["author","675534114395744"],"1":["ai-extra","{\"is_ai_gen\":true,\"rewrite_command\":1}"]}},"initialAttributedTexts":{"attribs":{"0":"*0*1+z"},"text":{"0":"字节Seedance2.0爆火&OpenAI测试ChatGPT广告投放"}}},"type":"page"}}},"payloadMap":{"Fj7bfUVaHdfI3nc3cJfcH8mHnxc":{"level":1},"NlENfjjA7dfMXgcSBUVcNXnDn17":{"level":1}},"extra":{"channel":"saas","pasteRandomId":"046946a3-8251-4ecf-add2-37475a0004a3","mention_page_title":{},"external_mention_url":{}},"isKeepQuoteContainer":false,"selection":[{"id":5,"type":"text","selection":{"start":0,"end":395},"recordId":"Fj7bfUVaHdfI3nc3cJfcH8mHnxc"},{"id":6,"type":"text","selection":{"start":0,"end":514},"recordId":"NlENfjjA7dfMXgcSBUVcNXnDn17"}],"pasteFlag":"a7a30e22-6d1f-45fb-b66d-160ebfccd3ed"}" data-lark-record-format="docx/record" class="lark-record-clipboard">
热门标签
