传播易新增英国广告投放业务 布局欧洲市场,赋能品牌全球化增长
作为国内最大的广告精准传播自助投放平台,传播易自2013年创立以来,始终专注于一站式广告投放服务,现已覆盖全球200多个国家和地区的媒体资源,线上广告媒体资源突破五万,成功帮助2万余名广告主实现精准投放,活跃用户达2万数量级。其自主研发的智能投放系统,通过AI驱动的用户画像分析与实时优化算法,可实现广告预算的高效分配与投放效果的精准提升,助力广告主平均降低35%-37%的获客成本,转化率提升42%-52%。此次布局英国市场,既是传播易深化海外战略的重要一步,也是其完善全球广告服务网络的关键举措。

广告投放交易平台传播易正式宣布,新增英国广告投放业务,进一步拓展海外市场布局,依托英国成熟的广告生态与自身全链路服务优势,为中国品牌出海欧洲搭建高效传播桥梁,同时也为英国本地品牌提供专业化、智能化的广告投放解决方案。"},"attribs":{"0":"*0+37"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"J5BGf2ew5dv1tyc2vJecYqDWnae":{"id":"J5BGf2ew5dv1tyc2vJecYqDWnae","snapshot":{"align":"left","author":"675534114395744","children":[],"comments":[],"hidden":false,"locked":false,"parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","revisions":[],"text":{"initialAttributedTexts":{"text":{"0":"随着全球化进程的持续深化,英国作为欧洲经济核心市场,其广告行业展现出强劲的增长活力与巨大的市场潜力。据Advertising Association发布的数据显示,2023年英国广告市场投资增长6.1%,总支出达366亿英镑,实现近14年来13次年度扩张;其中线上广告占比首次超过四分之三,户外广告以9.7%的增速成为除数字广告外唯一实现增长的媒体形式,2024年市场规模预计将进一步增长5.8%,突破388亿英镑。欧洲杯、英国大选等重要节点的加持,更将为广告投放带来新的增长机遇,成为品牌全球化布局的重要战略支点。"},"attribs":{"0":"*0+76"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"Z9bffIbkAdHfGScfkMSc6b1anrh":{"id":"Z9bffIbkAdHfGScfkMSc6b1anrh","snapshot":{"align":"left","author":"675534114395744","children":[],"comments":[],"hidden":false,"locked":false,"parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","revisions":[],"text":{"initialAttributedTexts":{"text":{"0":"此次传播易新增的英国广告投放业务,并非简单的渠道延伸,而是基于本地化洞察的全维度服务升级。业务涵盖数字化广告与传统广告两大核心板块,数字化领域包括英国主流社交媒体、搜索引擎、程序化购买、广播视频点播(BVOD)等多元渠道,可精准触达不同年龄段、不同消费群体的目标受众;传统领域则聚焦户外广告,重点覆盖伦敦、曼彻斯特等核心城市的数字户外广告(DOOH)资源,兼顾品牌曝光与场景化传播需求。"},"attribs":{"0":"*0+5d"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"NPPpfbaJsdVuQZcVtLhcJo9In6f":{"id":"NPPpfbaJsdVuQZcVtLhcJo9In6f","snapshot":{"align":"left","author":"675534114395744","children":[],"comments":[],"hidden":false,"locked":false,"parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","revisions":[],"text":{"initialAttributedTexts":{"text":{"0":"依托自身深耕广告行业多年的经验与技术积淀,传播易为英国广告投放业务配备了专业的服务团队与智能投放体系。团队由熟悉英国广告市场规则、具备跨文化传播经验的营销专家组成,可根据客户品牌定位、产品特性与营销目标,量身定制个性化投放方案,同时提供广告创意本地化适配、投放全程监控、效果数据分析等一站式服务,帮助品牌规避文化差异与合规风险,尤其是在GDPR等严格的数据保护法规框架下,确保广告投放全程合规可控。"},"attribs":{"0":"*0+5j"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"N977fa7wgd2ZY7cjs7IcYLkJndc":{"id":"N977fa7wgd2ZY7cjs7IcYLkJndc","snapshot":{"align":"left","author":"675534114395744","children":[],"comments":[],"hidden":false,"locked":false,"parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","revisions":[],"text":{"initialAttributedTexts":{"text":{"0":"作为国内最大的广告精准传播自助投放平台,传播易自2013年创立以来,始终专注于一站式广告投放服务,现已覆盖全球200多个国家和地区的媒体资源,线上广告媒体资源突破五万,成功帮助2万余名广告主实现精准投放,活跃用户达2万数量级。其自主研发的智能投放系统,通过AI驱动的用户画像分析与实时优化算法,可实现广告预算的高效分配与投放效果的精准提升,助力广告主平均降低35%-37%的获客成本,转化率提升42%-52%。此次布局英国市场,既是传播易深化海外战略的重要一步,也是其完善全球广告服务网络的关键举措。"},"attribs":{"0":"*0+6y"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"type":"text"}},"SsjUfJdERdUDXucCVCYcnDXlnNh":{"id":"SsjUfJdERdUDXucCVCYcnDXlnNh","snapshot":{"type":"text","parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"传播易相关负责人表示:“英国广告市场的成熟度与增长潜力,与传播易的海外发展战略高度契合。我们希望通过此次业务拓展,将国内先进的广告投放技术与服务理念,与英国本地的市场资源相结合,一方面帮助中国品牌高效切入英国市场,打破出海传播壁垒,实现品牌价值与市场份额的双重提升;另一方面为英国本地品牌提供更具性价比、更高效的广告投放选择,助力其挖掘市场增长新动能。”"},"attribs":{"0":"*0+4x"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"Ft3sf2XfHdE0nOcgG1DcoP2WnBh":{"id":"Ft3sf2XfHdE0nOcgG1DcoP2WnBh","snapshot":{"type":"text","parent_id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","comments":[],"revisions":[],"locked":false,"hidden":false,"author":"675534114395744","children":[],"text":{"initialAttributedTexts":{"text":{"0":"据悉,传播易英国广告投放业务已正式对外开放,将延续“发布不成功不收费”“两天内未完成可申请退款”的服务承诺,同时推出中小企业专项扶持计划,降低品牌出海门槛,让不同规模的企业都能借助传播易的资源与服务,高效布局英国市场。未来,传播易将持续深耕英国市场,不断拓展本地媒体资源,优化服务体系,同时依托英国市场的辐射效应,进一步拓展欧洲其他核心市场,构建更完善的全球广告投放服务网络,助力更多品牌实现全球化增长目标。"},"attribs":{"0":"*0+5o"}},"apool":{"numToAttrib":{"0":["author","675534114395744"]},"nextNum":1}},"align":"left"}},"RCbhfDyIPd5YcZcO4zdcly5pnzb":{"id":"RCbhfDyIPd5YcZcO4zdcly5pnzb","snapshot":{"align":"","author":"675534114395744","children":["FRi2fspJpd8pJXc8OOccJZvdnoc","J5BGf2ew5dv1tyc2vJecYqDWnae","Z9bffIbkAdHfGScfkMSc6b1anrh","NPPpfbaJsdVuQZcVtLhcJo9In6f","N977fa7wgd2ZY7cjs7IcYLkJndc","SsjUfJdERdUDXucCVCYcnDXlnNh","Ft3sf2XfHdE0nOcgG1DcoP2WnBh","NFdBfMEOpd3qzUc6UdkcsqmBnVL"],"comment_container_id":"EtVufjoxsdKok0cIFLOcGjk6nWe","comments":[],"doc_info":{"deleted_editors":null,"editors":["675534114395744"],"option_modified":null,"options":["editors","create_time","edit_time"]},"hidden":false,"locked":false,"parent_id":"","revision_container_id":"XX4UfRspDdy5aAccvgGcKTMgnXc","revisions":[],"status":{"streaming":{"enabled":false,"expired_at":"1770781158","source":1,"operator_id":"675534114395744","is_create_command":true}},"text":{"apool":{"nextNum":2,"numToAttrib":{"0":["author","675534114395744"],"1":["ai-extra","{\"is_ai_gen\":true}"]}},"initialAttributedTexts":{"attribs":{"0":"*0*1+n*0*1+7"},"text":{"0":"传播易新增英国广告投放业务 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